You only have two chances to make a great first impression: first how you look, and second when you speak. Your brand is no different. And if you think branding is all about aesthetics, then you're only getting half the story.Brand Your Business: The Entrepreneur's Guide to a Successful and Long-Lasting Brand tells you everything you need to know about what a brand is, and how you can develop one for your business. It's not a DIY handbook, but a guide. It will help you find the best professional to effectively design your brand for the only people who actually matter: your consumers.Avoid the pitfalls of expensive, directionless agencies. Learn the difference between artistic design and practical design. And find out why your brand needs to focus on building trust, not creating distinction.Brand Your Business will tell you how to start the process on the right foot. What you can expect to pay for a brand identity, what you should look for in a designer, what common mistakes can lead to disaster, and how to best work with a designer once you find him/her. In short: it's your guide to building the best brand you can, without breaking the bank to do it. Who is this book for?For anyone who wants to launch a brand For business owners who would like to re-design their existing brandFor entrepreneurs already working with a designer or agency but are unsure if they are getting the best valueFor startups who want to elevate their image and get rid of startup lookFor freelance graphic designers who would like to know how to sell and price brand identity designFor graphic designers who struggle to design brand identities For graphic designers to speed up their process and make good use of their time with relevant proposalsFor graphic designers to understand what clients want and how they thinkFor any designer who wants to learn the two most important metrics of any communication
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Title: Brand Your Business: The Entrepreneur’s Guide to Creating a Successful and Long-Lasting Brand
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